by Bas Muller | Oct 14, 2026
The Michelin Pilot Sport Experience is an annual event at Malaysia’s Sepang International Circuit, where participants drive real race cars under professional guidance. Together with TBWA\Singapore, we created Right 2 Race, an online game that served as the virtual...
by Bas Muller | Oct 14, 2026
The OnePlus 2 was unveiled in 360° VR, viewable on custom OnePlus cardboard headsets that fans could order for free. Instead of watching a keynote from a distance, viewers stood right next to the OnePlus team and could look around as the phone was revealed. OBJECTIVE...
by Bas Muller | Oct 14, 2026
#SayItWithTiger was a global Chinese New Year campaign for Tiger Beer, created with TSLA Industries in Singapore. At its heart was an online platform where anyone could record their own greeting and turn it into a shareable video. OBJECTIVE Chinese New Year is Asia’s...
by Bas Muller | Oct 14, 2026
Bud Selfie was part of Budweiser’s Made for Music campaign in China, which brings the global “Unleash Your True Self” platform to life through electronic dance music. The experience was built for mobile and launched within WeChat, the platform where Chinese youth...
by Bas Muller | Oct 14, 2026
Grolsch FilmWorks is Grolsch’s platform for independent film. For this project, Grolsch teamed up with production company MIKE TEEVEE to find young avant-garde filmmakers and hand them stories about real unconventional thinkers. Each film was guided by an established...
