by Bas Muller | Sep 30, 2026
For the NSW Department of Education, we created an interactive WebGL experience together with McCann Sydney. It ran on mobile, tablet and desktop, and was aimed at parents across New South Wales. OBJECTIVE Many children under five in NSW were still not enrolled in...
by Bas Muller | Sep 30, 2026
The Nike Women 21K in Manila was part of the Nike Women Victory Tour, the largest women’s event series in the world. It was Nike’s first all-women half marathon in the Philippines, with runners taking on the challenge in pairs. Together with BBH Singapore,...
by Bas Muller | Sep 30, 2026
History Comes Alive was a PR stunt for Intel in Xi’an, China. The ancient city wall served as the canvas for a live 3D projection experience, powered by Intel RealSense technology. OBJECTIVE Many young people in China have lost interest in history. Thousands of...
by Bas Muller | Sep 30, 2026
The LED Lamp Finder was a smartphone app for Philips Lighting. It was part of the See What Light Can Do campaign and helped people choose the right LED lamp for their home, from first idea to purchase. OBJECTIVE LED was new to most people, and so was the language that...
by Bas Muller | Sep 29, 2026
GE was an official sponsor of the Rio 2016 Olympic Games. Together with Clemenger BBDO Sydney, we built a global online coding challenge that ran alongside the Games. It followed an earlier edition in Australia and New Zealand, now scaled up to the rest of the world....
