by Bas Muller | Sep 29, 2026
Into the Wild is a permanent installation at ArtScience Museum in Singapore. It was created together with Google, Lenovo and WWF, in association with Panasonic and Qualcomm, and Singaporean artist Brian Gothong Tan. The experience transforms over 1,000 square metres...
by Bas Muller | Sep 29, 2026
A global brand, whose name is under NDA, set out to extend its reach by engaging with the creative community worldwide. The result was a platform prototype that connects artists looking for funding with people who want to support fresh, imaginative ideas. OBJECTIVE...
by Bas Muller | Sep 29, 2026
Worst Face Scenario was a campaign for Vaseline Men skin protection. Together with BBH Singapore, we created an interactive mirror installation, backed by an online experience on mobile and desktop. OBJECTIVE Sun damage builds up slowly and invisibly. That makes it...
by Bas Muller | Sep 29, 2026
Philips has been innovating in audio since its first home radios in the 1930s. Obsessed with Sound was a brand campaign for the Philips audio range, built around its attention to detail and passion for quality. The campaign launched in 11 markets, with an experiential...
by Bas Muller | Sep 28, 2026
Lighting is a low-interest category. People rarely think about it until a bulb needs replacing. For Philips LED lighting, we created an integrated campaign with digital at its core. The campaign ran across online, social, mobile, print, TV and in-store, and was rolled...
