by Bas Muller | Oct 15, 2026
Niet alles is bluf (Not everything is a bluff) was part of Holland Casino’s long-running Speltip campaign. Each Speltip shared a playing tip from the casino. Speltip 18 was all about bluffing. TBWA\NEBOKO created the concept and TV commercial. Agency.com created the...
by Bas Muller | Oct 15, 2026
Energy company Essent supported Dutch pop talent through the Essent Award, presented since 2002. Each round, a jury chaired by Jan Douwe Kroeske selected a group of promising acts. Winners earned a performance at Lowlands, a €5,000 promotion budget and extra media...
by Bas Muller | Oct 15, 2026
Wendy’s World was an online game for T-Mobile Netherlands, promoting its mobile internet service Web’n’Walk. Next to the game, Wendy had her own profile on Hyves, the Dutch social network at the time. There, players could get tips, follow her story and become her...
by Bas Muller | Oct 15, 2026
LEGO: WOW! was a Christmas game for LEGO in Hong Kong, South Korea and Singapore. Players chose from six characters, each from a different LEGO world, and helped them get home for the holidays. OBJECTIVE The holiday season is LEGO’s most important retail moment. The...
by Bas Muller | Oct 15, 2026
Martell’s 300th anniversary coincided with Singapore’s Golden Jubilee. To mark both, the cognac house launched the Martell AiR Gallery, Singapore’s first augmented reality contemporary art exhibition. We built the app together with Bates CHI&Partners. The...
