Bundaberg – Cheers to a Legend


Jan 2016
MediaMonks /Leo Burnett
Digital executive producer

What happens if you mix two legends together? With this integrated campaign, Leo Burnett let Aussies to create animated mash-ups of their country’s greatest heroes. By joining two Bundaberg cans together, users could create new combinations of eleven Australian Legends that were printed on the cans.
Each combination unlocked a unique cutout animation when scanned through Bundaberg’s app.
The animations and voiceovers were constructed in a way that allowed any Legend to be mixed with anyone in any way, producing 121 all-Australian tall tales in total.

MediaMonks was responsible for all art and animations as well as the app.

New York Festivals finalist
Cannes Lions shortlist
D&AD Wood pencil