Bundaberg – Cheers to a Legend
MediaMonks /Leo Burnett
Digital executive producer
What happens if you mix two legends together? With this integrated campaign, Leo Burnett let Aussies to create animated mash-ups of their country’s greatest heroes. By joining two Bundaberg cans together, users could create new combinations of eleven Australian Legends that were printed on the cans.
Each combination unlocked a unique cutout animation when scanned through Bundaberg’s app.
The animations and voiceovers were constructed in a way that allowed any Legend to be mixed with anyone in any way, producing 121 all-Australian tall tales in total.
MediaMonks was responsible for all art and animations as well as the app.